desktop landing pages for brands (left) and content creators (right)
"the wishlist for creators"
throne?: throne is a privacy-first wishlist platform designed primarily for creators to safely receive gifts from their online communities. users can add items from any online store or set up crowdfunding goals for higher-priced items while keeping their shipping addresses and personal information completely hidden. the platform acts as a secure intermediary by handling all purchasing logistics and shipping gifts directly to the creator's door.
role: as the company's first and only designer, i was responsible for improving, scaling and being the guardian of the throne, its related brands and products.
audience: content creators, influencers, streamers and brands targeting them
tools: adobe creative cloud products (various tasks), figma (various tasks), webflow (website implementation)
linkedin profile update | before & after
twitter profile update | before & after
the color palette and associated visual materials were reworked during my first week at throne. in line with the brief, the gradient, which represents the diversity of creators using the platform, was kept, but the colors were updated to brighter, punchier, and more cohesive versions.
following this task, i redesigned the gamer/streamer-oriented (aka purple and gaming controller heavy) landing pages and implemented them using webflow to make them more inclusive of broader creator communities.
mobile landing pages for the content creators (left) and brands (right)
left to right: twitter profile, prime day campaign, app store page, app store announcement on instagram
we provided our users and creator partners with various templates and visuals to promote their wishlists. whether for announcing the creation of a wishlist, updating an existing one, or running a broader community campaign, i designed all community-oriented visual collateral in multiple color options so our community members could choose the one that best fit their personal brand.
below is one example set used during amazon prime day. it was designed to help content creators remind their followers about their wishlists before and during the event, when most items on their wishlists were on sale.
visual options for users to share during 'champion creators today! campaign'
on the b2b side, i shifted toward a more restrained visual style, minimizing color usage while preserving throne’s core identity. as shown in 'the future of creator commerce' report below, each chapter was assigned a distinct palette color for its titles and covers. i also leveraged emojis, a staple of our brand language at the time, for data illustrations.
cover of the report for b2b audience
chapter cover of the report for b2b audience
