thronie

mascot & illustration style creation for throne brands

teaser social media visuals | role: visual concept, copy and design

thronie?: the mascot for throne wishlist and throne gift exchange

objective: create a cute mascot for throne, with a scalable illustration style

audience: content creators and streamers

tools: adobe illustrator (character illustration), figma (research/inspiration boards and social media visuals), adobe after effects (animated visuals)

teaser social media visual with a pop culture reference: gossip girl

teaser social media visual with a pop culture reference: the crown

character exploration: sus

character exploration: go!

the illustration style was also used to create marketing campaigns featuring thronie. the '24 days of giveaways' campaign included an announcement visual, advent calendar visual and animated visuals to reveal the surprise gift and the winner of the gift. for the animated visuals an adobe after effects template was created.

holidays giveaway announcement visual

holiday giveaways advent calendar visual

animated 'gift reveal' visual

animated 'winner reveal' visual

i have also created new characters... sorry, new friends for thronie. thronie's friends joined him for various announcements or celebrations whether to share that throne wishlist was live in australia, tease the new throne app or to celebrate the 'spooky' halloween season.